Shoe Dog

  • von Phil Knight
  • Sprecher: Norbert Leo Butz, Phil Knight - introduction
  • 13 Std. 21 Min.
  • ungekürztes Hörbuch

Beschreibung

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

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Kritikerstimmen

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

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Hörerrezensionen

Hilfreichste

Best book about entrepreneurship I read in a while

Insightful and inspirational. The author walks you through the story of building an empire and you realize that regardless of the achievement everyone goes through similar struggles. Must read book for aspiring and non entrepreneurs
Lesen Sie weiter...

- Luca

lohnt sich

Erlaubt einen detaillierten und spannenden Einblick in die Geschichte von Nike. Der Anfang ist etwas schleppend aber dann geht es los.
Lesen Sie weiter...

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Weitere Infos zum Titel

  • Erscheinungsdatum: 26.04.2016
  • Verlag: Simon & Schuster Audio