Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.
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Von Stephan Am hilfreichsten 09.08.2013
Essential if you want to talk about Facebook
The author tells the whole story of Facebook, from the very beginning to the time the site became a web giant, from his perspective. Kirckpatrick seemed (pretends to be?) very close to some facebook figues, that guarantees some interesting insights, on the other side you might be right to assume that he's not the most objective person to be found to tell the story. But that's ok if you know it. You definitely might think different on the one or other thing you experienced in your "facebook life" (new features, change of privacy settings etc.) after having heard this book.
The author - well - is not the best narrator. Many times you just can hear how dry his mouth was from reading. But - if you're willing to - you easily can comp with that and enjoy the story because it's really interesting. Also recommend to watch the movie by David Finchers (again) after you finished the book.
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