Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple.
This is not a "how to succeed in business" textbook, but is far more interesting and more than accessible, even for those with no background in business or economics.
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Von Julius L. Moltgen Am hilfreichsten 03.01.2015
Totally enjoyed this book
Würden Sie dieses Hörbuch einem Freund empfehlen? Wenn ja, was würden Sie ihm dazu sagen?
Interesting how things worked out and how many great startups or older companies simply missed the moment and changed when they had to. These are stories about companies you know or knew which is probably why it is so interesting.