Actionable Gamification

  • von Yu-kai Chou
  • Sprecher: Scott R. Smith
  • 12 Std. 28 Min.
  • ungekürztes Hörbuch


The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.


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Very valuable for me

This book shows clearly what motivates people for actions. You'll not find clear instructions how to engage. Behaviours are shifting anyway. But you will find all elements you need to start with gamification. Even for people with more experienced gamification as me it's very useful and the framework helps to bundle the techniques.
Lesen Sie weiter...

- thomas h.

Weitere Infos zum Titel

  • Erscheinungsdatum: 27.03.2017
  • Verlag: Yu-kai Chou