Blue Ocean Strategy

  • von W. Chan Kim, Renee Mauborgne
  • Sprecher: Grover Gardner
  • 6 Std. 32 Min.
  • ungekürztes Hörbuch


Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy



"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." ( Publishers Weekly)


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Strong content. Poor choice of narrator.

Love the theory and principles in the book. It is really hard to listen to the gentleman's voice.
Lesen Sie weiter...

- Amazon Customer

Great read

I appreciated the way the author goes from the big picture to the small details. Additionally the examples I find very useful to picture the frames or theories presented in the book. Absolutely recommend to anyone who wants to implement new initiatives at any level.
Lesen Sie weiter...

- Andreea Tolea

Weitere Infos zum Titel

  • Erscheinungsdatum: 28.07.2006
  • Verlag: Gildan Media, LLC