*Amazon #1 Bestseller in Public Relations and #5 in Small Business*
Does your business have a story to tell? *It should!*
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
Learn how to build a unique selling proposition for your product.
Learn the best methods for how to sell a product to customers, no matter what you offer.
Overcome the sales learning curve, and sell products in both physical and online marketplaces.
"Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." (Pete Sisco, ResilientPersonalFreedom.me)
"I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox." (Eric Z, Zbooks.co)
"Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life." (Andrew Henderson, Nomad Capitalist)
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An absolute must-read for every entrepreneur!
I have read many books on entrepreneurship and how to start and run a business, but I have to say I absolutely love Diehl’s book! I run my own business and am about to rebrand it, which challenged me quite a bit. „Brand Identity Breakthrough“ is the perfect step by step guidance I needed to get even clearer on my brand identity, my goals and what to do next. An absolute enrichment in my endless list of audio books. The valuable content of „Brand Identity Breakthrough“, the way of his speaking and the sophisticated but yet easy to understand language he uses in combination with the lovely sound of his voice, makes this book outstanding and an absolute must-read for every entrepreneur and even more the ones who plan to become one. It will guide you and make sure that you don’t forget any important fact you need to think of when you start a business.
- Simone Sauter