As a small-business owner or solopreneur, you wear many hats - perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients - and only so much time in the day - it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense audiobook reveals how to:
Avoid blah, blah, blah marketing
Use magnetic marketing strategies that pull (not push) qualified prospects into your world
Get noticed using the power of 3PR
Position yourself as the go-to expert in your field
Become the obvious choice by building your "Thought Leadership Platform"
Do social media right
Zero in on your customers' pain/gain factors
Learn to speak prospect language about prospect problems
Generate a steady stream of referrals
Identify and focus on high-payoff marketing activities
Gain clarity, confidence, and control so you sell more - more easily and more often
Cultivate and leverage enthusiastic advocates
"Do It! Marketing has cracked the code on marketing success. And the code is simple - there is no code! Rather David shows you step-by-step how to own the marketing process and get results. No matter what got you here, this book will get you there!" (Marshall Goldsmith, author of MOJO and What Got You Here Won't Get You There)
"One of the most practical marketing books you will ever read - so what are you waiting for?" (John Jantsch, author of Duct Tape Marketing)
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