Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both.
When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses, or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both, which means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.
In this book, Cisco Senior Vice President Inder Sidhu explains why doing both is today's best strategy. Then, drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for doing both in your organization, too. Win by Doing Both!
“Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.” (Jeff Immelt, Chairman and CEO, General Electric)
“Insightful recommendations from a key executive within Cisco, the game-changing leader in networking for the Internet.” (Garth Saloner, Philip H. Knight Professor, and Dean, Graduate School of Business, Stanford University)
“Doing Both brings together many powerful lessons behind the story of Cisco, a company with a long record of delivering consistent innovation and strong business results. I encourage senior executives to embrace the challenges presented in this thoughtful book.” (Dominic Barton, Global Managing Director, McKinsey & Company)
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