In this completely updated and revised edition, Go It Alone provides essential information for anyone who wants to get out of the rat race and work as a free agent or start their own business. From the ins and outs of writing a business plan to how to win customer loyalty, Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides exercises and a resource directory, all of which make great listening and inspiration.
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Really great listening! Provocative and practical