Lead transformation using speeches, stories, ceremonies, and symbols
Great leaders anticipate the future. But the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn't have to be so hard.
With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols.
Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:
Identifying which stage of the venture you're in and where to go next
Empathizing with those who might resist and seeing the journey through their eyes
Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision
Commemorating milestones and accomplishments along the way.
Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future.
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