Influence

  • von Robert B. Cialdini
  • Sprecher: George Newbern
  • 10 Std. 6 Min.
  • ungekürztes Hörbuch

Beschreibung

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Absolutely

Social psychology for the everyday. If you're human you should probably spend some time informing yourself about how the human brain works, this book is a great start.
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Weitere Infos zum Titel

  • Erscheinungsdatum: 11.10.2016
  • Verlag: HarperAudio