Likeable Social Media

  • von Dave Kerpen
  • Sprecher: Christopher Prince
  • 7 Std. 23 Min.
  • ungekürztes Hörbuch

Beschreibung

The New York Times and USA Today best seller!
The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.

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Kritikerstimmen

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com)
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)

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Weitere Infos zum Hörbuch

  • Erscheinungsdatum: 17.10.2012
  • Verlag: McGraw-Hill Education