The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to:
Build your customer base
Set yourself apart from the competition
Answer the three crucial questions about any new product or service
Leverage market research and focus groups to fuel better decisions
Fulfill a basic emotional need for buyers
Determine the correct price point for your offerings
Become truly customer-focused
Make the most of your distribution channels
Packed with practical strategies, this little book shows how to dominate your market in a big way.
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