The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to
Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.
"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding "What is going on with the eggnog latte?" - turn out richer than a cup of Kona." (
Entertainment Weekly)"Here is what makes a great business audio: real business wisdom passed along as stories within stories." (
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