Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
In this landmark book, Danny shares the lessons he learned while developing the winning recipe for his way of doing business � what he calls "Enlightened Hospitality". This innovative business philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: the first and most important recipients of hospitality are the people who work for you. In descending order of priority, the next most important receivers of hospitality are guests, the community, suppliers, and investors. This way of setting priorities stands more traditional business models on their heads, but Danny considers it the foundation of every success he and his restaurants have had.
Full of behind-the-scenes history on the creation of Danny's most famous restaurants, and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top, Setting the Table is a treasure trove of innovative insights applicable to any business or organization.
"This honest, modest book will appeal most to foodies and aspiring restaurateurs but also offers insight for entrepreneurs in any industry." (
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