Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Von Anton Foerster Am hilfreichsten 25.08.2017
Great summary and overview on Brandbuilding
The first part of the book shows a clear competence in Branding. It is great to have 11 laws that can guide especially start-up entrepreneurs in the process of branding their product. My recommendation is to skip the second part of the book and which is all about predicting the future 15 years ago. The authors made good reasoning but they might waste your time...better use your time to hear the first 11 laws twice...