Inhaltsangabe

The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.
Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
Whether you are an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.
©2015 Guy Kawasaki (P)2016 Bolinda
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Kundenrezensionen

Hilfreichste
5 out of 5 stars
Von Juraj Michalek Am hilfreichsten 18.06.2018

Inspiring and to the point

Guy is great speaker. After listening to the audiobook I have to say that he's also great author. Sean Mangan is perfect narrator for the book. His voice keeps pumping dramatic undertone into the content of the book. It almost feels like a great thriller.

The book is breaking several romantic myths that people might have about starting a company or running a company. Hints and insights are useful for entrepreneurs and also for employees.

Some parts of the book were so great that I have to replay it for several times. I really enjoed the book.

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5 out of 5 stars
Von Amazon Kunde Am hilfreichsten 09.09.2016

Funny and well structured

I enjoyed the book a lot and consider it to contain all basic advise, whish is relevant for young startups. Didn't read the first version though and can't not tell if many chances were made.

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