David Novak, one of today's most engaging, unconventional, and successful business leaders, lived in 32 trailer parks in 23 states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hope of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of 47. While David never went to business school, he did learn from the greatest of teachers: experience. His ideas built an entire culture around reward and recognition, getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others, and are studied in great detail by other companies. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. Whether you are the CEO of a global conglomerate or a budding entrepreneur, David Novak's street-smart wisdom will help you get where you want to go.
©2007 David Novak and John Boswell; (P)2007 Random House, Inc. Random House Audio, a division of Random House, Inc.
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