The New Rules of Marketing and PR

  • von David Meerman Scott
  • Sprecher: David Meerman Scott, Sean Pratt
  • 16 Std. 22 Min.
  • ungekürztes Hörbuch


The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.


Beschreibung von Audible


"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)


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Very informative and motivating! Fascinating real life examples. I really enjoyed listening to this audio book.
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tolles Marketingbuch - leider der Vorgänger

In diesem Buch erfahren Sie sehr viel über modernes Marketing: den potenziellen Kunden zu identifizieren, sich in ihn hineinzufühlen und mit produktiven Lösungsvorschlägen ein Produkt anzubieten, was ihm tatsächlich zusagt.
Hier geht es nicht darum, jemandem sein Produkt aufzudrängen, sondern tatsächlich gezielt einen Mehrwert für beide Seiten zu generieren.
Nichts desto trotz habe ich das Buch zurückgegeben, da bald eine überarbeitete Version erscheint. Ich empfehle Ihnen, sich ein wenig zu gedulden und die 6. Auflage zu erwerben.
Es lohnt sich!
Lesen Sie weiter...

- Viktor Schoch

Weitere Infos zum Titel

  • Erscheinungsdatum: 03.07.2014
  • Verlag: Gildan Media, LLC