That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Von Axeman Am hilfreichsten 04.08.2014
Almost impossible to listen to
Würden Sie es noch mit einem anderen Hörbuch von Mike Michalowicz und/oder Mike Michalowicz versuchen?
never again as long as Mike is the speaker
Was hätte Mike Michalowicz anders machen müssen, damit Sie das Hörbuch mehr genossen hätten?
hire a professional speaker
Würden Sie es noch mal mit einem anderen Hörbuch mit Mike Michalowicz versuchen?
Was wäre für andere Hörer sonst noch hilfreich zu wissen, um das Hörbuch richtig einschätzen zu können?
the story is nice, but Mike might be a good author, but a horrible speaker. For me it's impossible to listen for more than 20 minutes!
1 von 1 Hörern fanden diese Rezension hilfreich