The Pumpkin Plan

  • von Mike Michalowicz
  • Sprecher: Mike Michalowicz
  • 6 Std. 5 Min.
  • ungekürztes Hörbuch


Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?

Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.



“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)


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Almost impossible to listen to

Würden Sie es noch mit einem anderen Hörbuch von Mike Michalowicz und/oder Mike Michalowicz versuchen?

never again as long as Mike is the speaker

Was hätte Mike Michalowicz anders machen müssen, damit Sie das Hörbuch mehr genossen hätten?

hire a professional speaker

Würden Sie es noch mal mit einem anderen Hörbuch mit Mike Michalowicz versuchen?


Was wäre für andere Hörer sonst noch hilfreich zu wissen, um das Hörbuch richtig einschätzen zu können?

the story is nice, but Mike might be a good author, but a horrible speaker. For me it's impossible to listen for more than 20 minutes!

Lesen Sie weiter...

- Axeman

could be useful for existing business

if you don't know the right people, you won't be able to execute many changes besides the situations would change how to apply these changes in a different continent.
Lesen Sie weiter...

- samir

Weitere Infos zum Titel

  • Erscheinungsdatum: 05.07.2012
  • Verlag: Gildan Media, LLC