Trust Me, I'm Lying

  • von Ryan Holiday
  • Sprecher: Ryan Holiday
  • 6 Std. 29 Min.
  • ungekürztes Hörbuch

Beschreibung

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…


1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

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Kritikerstimmen

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

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Hörerrezensionen

Hilfreichste

interesting but not groundbreaking

This might be the only good book on modern PR but still it's kind of like a new iphone, it gets old quick, bit then again as long as its hot, it is worth the ride
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- Matty

Growth hacking 101

Great insights in the marketing 'war' out there. Strategies, tactics and counter measure are discussed. Empfehlenswert!
Lesen Sie weiter...

- Julian Hansert

Weitere Infos zum Titel

  • Erscheinungsdatum: 19.07.2012
  • Verlag: Gildan Media, LLC