"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1
New York Times best-selling author of
The 4-Hour Workweek)
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interesting but not groundbreaking
Good Content - hard to understand
Buy this if you don't have any problems understanding English even with a sound quality that isn't too good.
Super exciting little stories from someone who has perfected the manipulation of media.
broken - bored - scratchy
Does not only give you good tips for marketing activity but also teach you how you are manipulated by the media. Also makes you think about what role you want to play in this game.
- Andreas P.