• von Scott Stratten
  • Sprecher: Scott Stratten
  • 5 Std. 38 Min.
  • ungekürztes Hörbuch


For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard- especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. This book:

Explains how to create a mindset and systems to roll out a new, 21st-century marketing approach
Focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!


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Great Un Marketing Book

Great advice on Social Media behavior, Marketing, List Building and Networking. Highly recommended and a must buy
Lesen Sie weiter...

- Wojtek

Volle Punktzahl!

So soll ein Hörbuch sein: Unterhaltsam und lehrreich. Der Autor und Sprecher hat eine angenehme Stimme und liest als ob er sich mit dem Hörer unterhält. Den Inhalt fand ich so gut, daß ich mir das Buch auch noch gekauft habe. Mal sehen, ob ich die ein oder andere Strategie selbst anwenden kann...
Lesen Sie weiter...

- nusadua

Weitere Infos zum Titel

  • Erscheinungsdatum: 20.12.2010
  • Verlag: Audible Studios