World Wide Rave

  • von David Meerman Scott
  • Sprecher: Walter Dixon
  • 4 Std. 47 Min.
  • ungekürztes Hörbuch


What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Website and your blog because they genuinely want to be there.
Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a "world wide rave" for your product or service.


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Monetize your time in social network

I used to hear that investing time in social networking has no short term benefit. David Meetman Scott, who I met during Business Mastery in London, explains the key aspects of the commitment to the public, the education of the market and the innovation that any business leader has to implement in order to get called for business rather than waste money in advertising for growth. Definitely a book to read / hear more than once.
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- Arnaud

Weitere Infos zum Titel

  • Erscheinungsdatum: 23.02.2009
  • Verlag: Gildan Media, LLC