The Thank You Economy

  • von Gary Vaynerchuk
  • Sprecher: Gary Vaynerchuk
  • 5 Std. 41 Min.
  • ungekürztes Hörbuch

Beschreibung

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy-it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

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Hörerrezensionen

Hilfreichste

Great idea explained too long

I really loved 'Crush it', because it was short, compact and gave a defined plan in the end which steps to take. This book was unfortunately for me too long and too much said about sonething that could have said in 50 pages.
Lesen Sie weiter...

- XRodchenkoX

Thats it !

As always, Gary tells you what works and what doesn't. Everything he says is still valid today.
Lesen Sie weiter...

- Can

Weitere Infos zum Hörbuch

  • Erscheinungsdatum: 28.06.2011
  • Verlag: HarperAudio