The Tipping Point

  • von Malcolm Gladwell
  • Sprecher: Malcolm Gladwell
  • 3 Std. 6 Min.
  • gekürztes Hörbuch

Beschreibung

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.

weiterlesen

Kritikerstimmen

"A fascinating book that makes you see the world in a different way." (Fortune)

weiterlesen

Title Not For Sale In This Country

Audible does not currently have the rights to sell this title in your country.

Please consider another book.

Weiter stöbern

Das könnte Ihnen auch gefallen:

Hörerrezensionen

Für diesen Titel gibt es noch keine Hörerrezensionen.

Weitere Infos zum Titel

  • Erscheinungsdatum: 11.04.2005
  • Verlag: Hachette Audio