Console Wars

  • von Blake J. Harris
  • Sprecher: Fred Berman
  • 20 Std. 41 Min.
  • ungekürztes Hörbuch

Beschreibung

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry.
In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.
Based on more than 200 interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a $60 billion industry.

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Hörerrezensionen

Hilfreichste

Ein bedeutungsvoll unbedeutungsvoller Krieg

Einfach eine der interressantesten Geschichten über Marketing, die Leute dahinter und Videospiele im Algemeinen. Sowohl für Nintendo als auch Sega Fans geeignet. Unterhaltsam geschrieben und excellent vorgetragen.
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- Marcel Hugenschütt

16 bit legacy

This is a good audio book, I can recommend it. It is based on well researched information, and is told vividly by the speaker. However it lacks on objectivity. 1st the scope is biased by the USA market, 2nd more or less it puts the videogame marketing subject into the focus, and 3rd it focuses on the viewpoint of SEGA. At the end this audio book tells a very interesting story about one of the most dynamic decades in videogame history. Don’t miss it.
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- Martin St.

Weitere Infos zum Titel

  • Erscheinungsdatum: 13.05.2014
  • Verlag: HarperAudio