This course provides a different view. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses. Based on the outcomes of his own published experiments and those of his colleagues, Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals, and how to most effectively influence the decisions of others.
Throughout this course, you'll examine complex and seemingly simple decisions and see the factors that play into both. You'll understand the pitfalls of routines that have become such a part of life that they obscure the decision making process and learn how the memory of a song or joke heard years ago can have an effect on a decision being made today.
Dr. Hamilton emphasizes the complex nature of human beings and the many environmental, physical, and emotional aspects of life that can impact any specific decision at any given moment.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Regulärer Preis: 37,95 €
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Für 37,95 € kaufen
Von Markus Am hilfreichsten 30.09.2017
One of my favourite books of this series.
The author presents app. two dozens of contemporary theories in the field of decision making in an extremely clear and concise way. Ideas are introduced, bolstered by studies (excellent bibliography!) and discussed. A great college-level text book, though easy to listen to/read - and it is fun!