Behavioural economist and New York Times best-selling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.
In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat.
Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.
Among the topics Dan explores are:
What we think will make us happy and what really makes us happy
How we learn to love the ones we are with
Why online dating doesn't work and how we can improve on it
Why learning more about people make us like them less
Why large bonuses can make CEOs less productive
How to really motivate people at work
Why bad directions can help us
How we fall in love with our ideas
How we are motivated by revenge
What motivates us to cheat
Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasise the important role that irrationality plays in our day-to-day decision-making - not just in our financial marketplace but in the most hidden aspects of our lives.
Predictably Irrational: "For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place." (
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