Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Regulärer Preis: 30,95 €
Für 1 Guthaben kaufen
Für 30,95 € kaufen
Von Kindle Customer Am hilfreichsten 13.12.2017
Social psychology for the everyday. If you're human you should probably spend some time informing yourself about how the human brain works, this book is a great start.
3 von 4 Hörern fanden diese Rezension hilfreich