Machine, Platform, Crowd
- Harnessing Our Digital Future
- Sprecher: Jeff Cummings
- Spieldauer: 10 Std. und 57 Min.
- Ungekürztes Hörbuch
- Erscheinungsdatum: 27.06.2017
- Sprache: Englisch
- Anbieter: Brilliance Audio
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential listening.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Von Alper Tenguez Am hilfreichsten 15.10.2017
Excellent book, not written for audio
The book’s content is excellent. However the many many examples make it very difficult to listen to as an audiobook. It shows that you cannot just write a book and then audio record it. Radio programs and podcasts are significantly easier to follow the. This book. Really needs the book as a complement
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