The characters in this fable are like people we recognise, even ourselves. Their story is one of resistance to change and heroic action, confusion and insight, seemingly intractable obstacles and the most clever tactics for dealing with those obstacles. It is a story that is occurring in different forms around us today - but the penguins handle change a great deal better than most of us.
Based on John Kotter's pioneering work on how to make smart change happen faster and better, the lessons you can learn will serve you well in your job, in your family, and in your community. And these lessons are becoming ever more important as the world around us changes faster and faster.
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Von Michael Thiehofe Am hilfreichsten 29.10.2011
The leading change management expert John Kotter transfers the serious results of his research to this marvelous fable, which is a must for all managers, who want to introduce change processes into their organizations. Everyone will recognize the "NoNos" immediately.