Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers while marginalising workers with arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from 'quant' thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.
In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers and takes listeners inside the work process of sensemaking 'connoisseurs' like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
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Von G. Alexander Am hilfreichsten 23.06.2017
The human factor
This book by Christian Madsbjerg can easily be mistaken for a romantic utopia, as everything that surrounds us, glorifies automation, digitization, standardization and optimization (scaling) of economical decision making. Just as an investment strategy suggests to invest against "the general trend" once the market has come to an extreme in one or the other direction, Sensemaking will play out its power, once the corporate world, governments and social decision makers will find out that "the human factor" is not only a nice to have diversification but the asset when every algorithm suggests the identical measures and leaves everyone trapped in the same, narrow exit door.