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The secrets of creative thinking by a lecturer at the world famous St. Martin's College of Art who has spent a lifetime researching innovative thinkers. A scuba-diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school. The Art of Creative Thinking reveals how we can transform ourselves, our businesses, and our society through a deeper understanding of human creativity.

You don’t have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work - and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international best seller The Art of Creative Thinking.