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With his extensive negotiating experience and unique presentation style, Herb Cohen is internationally renowned as someone who can quickly grasp both sides of an issue and get the most out of a difficult negotiation. His advice? "Simple", says Herb, "I care, but not that much!" Buoyed by his signature humorous and self-deprecating style, Herb Cohen explains how listeners can learn powerful yet subtle negotiating ploys to help them in their businesses, careers, and even family relationships. As Herb says, "Negotiation is the game of life."

Master negotiator and New York Times bestselling author of You Can Negotiate Anything Herb Cohen says, "Negotiation is the game of life." With his signature humor and self-deprecating style, Cohen explains how to learn powerful yet subtle negotiating ploys to help in business, career, and even family relationships. With his extensive international negotiating experience and unique presentation style, Herb offers this essential guide to the art and practice of negotiation in the 21st century.

Employing a geocentric perspective, Herb Cohen shows you how others often see bargaining as an enriching social exchange akin to an art form. Then, by recounting his own colorful cross-cultural encounters, he takes you through the steps of this delicate dance. Afterwards, he provides a point-by-point analysis - ten tidbits and practical techniques - that you can use in reconciling all differences.

Using the metaphor of "the game," this audio illustrates how conscious inattention ("caring, but not that much") will produce heightened awareness, self-confidence, and a greater sense of mastery, as well as convey options where none seem apparent, in all your interpersonal dealings.

Here with wit and wisdom, Herb Cohen reveals his own conceptual canopy - a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships.

The ups and downs of negotiating can be challenging. Changes in the international scene—such as multi-cultural work teams and foreign outsourcing—place negotiating skills in high demand. Expert negotiator Herb Cohen views the world as a huge negotiating table, describing the art of compromise not as a competition but rather as the art of offering choices.